Google AdWords Courses in Solihull near Birmingham, West Midlands

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Who is this course aimed at?

Anyone who wishes to use AdWords to increase online sales leads.  It is appropriate for all levels, whether you have already set up your first campaign or you are considering setting one up in the future.  The level will be altered depending on your starting point.

Prerequisites

This course assumes a fairly high level of Internet competence as well as a basic understanding of marketing.  You will need to be able to work on a live campaign, which should ideally have been set up in advance of the course.  To set up a campaign you need a credit card or to create a direct debit with Google.  To create your campaign, go to http://adwords.google.com/select/Login and set up a new account.

Course format

This one day Google course is taught by an industry expert with real life experience of managing multiple Google Adwords campaigns.  The Adwords training will be based on a combination of taught lessons and practical work.

Course Cost

£295 +VAT per delegate.  We also offer this course onsite at £975 +VAT for up to 4 delegates.

Course Start and Finish Time

Course starts at 9.15 for 9.30am and finishes by 4.30pm

Course Location

Blythe Valley, Solihull, Birmingham - right next to the M42.

We also hold Google Adwords courses in Bristol

 

Course Title and level	Course length in days	Apr 2008	May 2008	Jun 2008	Jul 2008	Aug 2008	Price (excl. VAT)
Google AdWords Introduction Book a place now or call 0800 019 6882	1	15	15	16	28	22	£295

Course content

What is AdWords?

Why it is so important

Understand your customer

Your first campaign

Building a campaign from scratch - the wrong way and the right way

Mistakes to avoid

Keywords

Researching your keywords

Researching bid prices

Adgroups

Creating adgroups

Selecting keywords

Broad, exact and phrase matching

Creating your adverts

How to write good sales copy

Creating ad versions

Secrets to make your adverts work!

Click Through Rate

What is a good click through rate (CTR)?

Increasing your CTR

How to lower your bid prices

Conversions

Tracking your results

Customer value

What can you afford to pay

Content Ads

Enable or disable?

When to use content ads

Creating Image Ads

Extras

Using misspellings

Useful websites

We are delighted to offer high quality Adwords training at all levels.  Google Adwords has been highly integral to the success of many companies including our own.  We will be delighted to share insider secrets teaching you the basics of Google Adwords and how to run an effective Adwords campaign.  Google Adwords training is essential to avoid wasting hundreds of pounds of useless clicks and untargeted visitors.